Marketing Effectiveness Measurement Using Balanced Scorecards. Canadian Journal of Marketing Research, [S. l.], v. 11, n. 3, 2021. DOI: 10.61336/ph4y1p65. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/35. Acesso em: 27 jul. 2026.