Evaluating Cannibalization Effects in Multi-Product FirmsA Strategic and Analytical Perspective on Internal Market Competition. Canadian Journal of Marketing Research, [S. l.], v. 11, n. 1, 2021. DOI: 10.61336/z3d2ha13. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/42. Acesso em: 26 jul. 2026.