The Psychology Behind Influencer Identification and Brand Adoption: An Integrated Consumer Behavior Perspective. Canadian Journal of Marketing Research, [S. l.], v. 10, n. 3, 2020. DOI: 10.61336/qkvy6x97. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/50. Acesso em: 8 jun. 2026.