Sustainability-Driven Innovation in Marketing:Strategies, Outcomes, and Future Directions. Canadian Journal of Marketing Research, [S. l.], v. 10, n. 2, 2020. DOI: 10.61336/ym7m7652. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/67. Acesso em: 13 jun. 2026.