Understanding the nexus of personalized marketing on consumer behaviour through artificial intelligence. Canadian Journal of Marketing Research, [S. l.], v. 15, n. 1, 2026. DOI: 10.61336/fp2dat54. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/6. Acesso em: 26 jul. 2026.