Multichannel Customer Experience Consistency: Challenges & Opportunities. Canadian Journal of Marketing Research, [S. l.], v. 9, n. 1, 2019. DOI: 10.61336/qzabh684. Disponível em: https://canadian-jmr.com/index.php/cjmr/article/view/95. Acesso em: 13 jun. 2026.